Our core area of expertise.
We research, implement and monitor targeted search engine optimisation campaigns to put you in front of your target market.
Specialising in campaigns for SMEs, across any market or sector.
Search engine optimisation (SEO) gets your website in front of people who are searching for your products/services online.
Done right, it also brings high usability for the visitors to your site, which makes them more likely to stay longer and make repeat visits once they’ve arrived. We can improve rankings for your most relevant keywords, and protect the rankings you may already have. Using a combination of on-page and off-page methodologies, properly executed SEO can have a major impact on your website’s traffic, and ultimately your bottom line.
Step 1: Keyword Research / Market Analysis
We firstly need to perform keyword research and wider market/competitor analysis. We can then use this analysis to see how many people are searching on Google for phrases relevant to your business. When we have a selection of high traffic, relevant phrases, we know which keywords to focus on in our campaign.
Step 2: Website Optimisation
When we know which keywords to optimise your website for, we then ‘fine tune’ your website and optimise it for inclusion in Google for the selected keywords. After these changes are made, your site will load faster, become easier to find, easier to ‘crawl’, and more relevant to your target market.
Step 3: Link Building
‘Backlinks’ are the foundation of SEO, and (in the main) decide whether your website ranks on page 1, or page 20.
Using 100% white hat, trusted techniques (post Panda and Penguin), we will build a wide variety of high quality backlinks to your website, pushing it up the search results and driving targeted prospective clients to your website.
Step 4: Monthly Reports
Each month, you will receive a personalised SEO report outlining a synopsis of all the work done for your website over the previous 30 days, including ranking improvements, traffic analysis, and more.
Step 5: Ongoing Support
We are available to chat with you through either e-mail or over the phone. No matter what your concern, we will find a way to make sure you’re satisfied.
Did we mention: Improvement Guaranteed
Through choosing Exposure Publishing, you are guaranteed a first page ranking on Google for all of your target keywords.
If your website doesn’t achieve the rankings we advise, we will work on your campaign FREE of charge until we do achieve them. That’s a guarantee we’re proud to hold ourselves accountable to.